NFT
Go-to-Market
KOL
01
Bearish partnered with ITK to execute a rapid go-to-market strategy focused on positioning, visibility, and community growth ahead of launch on Abstract.
ITK led a coordinated distribution strategy across influencers, community activations, and ecosystem collaborations, driving strong organic demand and establishing Bearish as a leading NFT project on Abstract.
02
KOL amplification & alpha calls
Activated 26 high-alignment KOL posts alongside 140+ Discord alpha calls, combining influencer reach with direct community interaction to scale awareness, reinforce credibility, and drive sustained engagement.
Go-to-market execution & advisory
Led overall GTM execution and strategic advisory, ensuring alignment across narrative, distribution, and timing to maximise impact during a compressed launch window.
Large-scale community distribution engine
Activated 350+ high-quality, aligned NFT communities to place Cores directly in front of engaged holders, extending reach beyond Sugartown’s existing audience.
03
Funding Raised
$500k+
X Followers
33k → 74k
In 3 weeks
Impressions
2M+
KOL Posts
172
Let’s Build Something Together
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