Token Launch
KOL
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Treehouse Finance engaged ITK to amplify its token generation event through a targeted KOL campaign focused on quality over volume. Working within a lean budget, ITK curated a small group of high-alignment creators and coordinated a two-phase posting strategy around TGE and post-TGE milestones, generating 350,000+ impressions.
The campaign supported Treehouse’s broader launch, with the token listing across major exchanges including Binance, Coinbase, and Bybit, opening at a $1B FDV.
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Targeted KOL selection & management
Curated a small group of high-quality KOLs with strong audience alignment, optimising for engagement and relevance while operating within a strict budget.
Strategic content coordination
Coordinated posting strategy across both KOLs and Treehouse-owned channels to maximise visibility and reinforce messaging during key moments of the TGE.
Two-phase TGE activation
Executed a two-pronged campaign approach, with initial posts aligned to the TGE followed by secondary posts tied to a post-TGE deliverable, extending attention beyond launch day.
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