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Sugartown
Overview
Sugartown, originally launched by Zynga and now operated by D20 Labs (ex-Zynga team), is a Web3 gaming platform with multiple on-chain games focused on rewarding gameplay.
Sugartown engaged ITK to execute the launch of Cores, its second NFT collection, designed to enhance play-to-earn mechanisms.
As a follow-up collection launching on Abstract, a new chain with limited liquidity, success depended on external distribution and awareness beyond Sugartown’s existing community. ITK led large-scale community collaborations and narrative positioning, enabling the collection to successfully drive demand a reach a complete sell-out.
Our Engagement
Large-scale community distribution engine
Activated 350+ high-quality, aligned NFT communities to place Cores directly in front of engaged holders, extending reach beyond Sugartown’s existing audience.
Accelerated launch execution
Executed the full campaign under a 6-week timeline, aligning partners, messaging and distribution to ensure momentum carried cleanly into mint.
Positioning & conviction-led narrative design
Positioned Cores as a conviction-driven asset by leveraging Abstract’s early ecosystem and bullish, utility-driven messaging to build confidence and drive participation at mint.
Strategic collaboration & presale execution
Managed all inbound and outbound partnerships end-to-end, alongside a curated presale designed to anchor demand and support liquidity on Abstract.
Coverage
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