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NFT

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Advisory

Sugartown

Overview

Sugartown, originally launched by Zynga and now operated by D20 Labs (ex-Zynga team), is a Web3 gaming platform with multiple on-chain games focused on rewarding gameplay.

Sugartown engaged ITK to execute the launch of Cores, its second NFT collection, designed to enhance play-to-earn mechanisms.

As a follow-up collection launching on Abstract, a new chain with limited liquidity, success depended on external distribution and awareness beyond Sugartown’s existing community. ITK led large-scale community collaborations and narrative positioning, enabling the collection to successfully drive demand a reach a complete sell-out.

Our Engagement

Large-scale community distribution engine

Activated 350+ high-quality, aligned NFT communities to place Cores directly in front of engaged holders, extending reach beyond Sugartown’s existing audience.

Large-scale community distribution engine

Activated 350+ high-quality, aligned NFT communities to place Cores directly in front of engaged holders, extending reach beyond Sugartown’s existing audience.

Large-scale community distribution engine

Activated 350+ high-quality, aligned NFT communities to place Cores directly in front of engaged holders, extending reach beyond Sugartown’s existing audience.

Accelerated launch execution

Executed the full campaign under a 6-week timeline, aligning partners, messaging and distribution to ensure momentum carried cleanly into mint.

Accelerated launch execution

Executed the full campaign under a 6-week timeline, aligning partners, messaging and distribution to ensure momentum carried cleanly into mint.

Accelerated launch execution

Executed the full campaign under a 6-week timeline, aligning partners, messaging and distribution to ensure momentum carried cleanly into mint.

Positioning & conviction-led narrative design

Positioned Cores as a conviction-driven asset by leveraging Abstract’s early ecosystem and bullish, utility-driven messaging to build confidence and drive participation at mint.

Positioning & conviction-led narrative design

Positioned Cores as a conviction-driven asset by leveraging Abstract’s early ecosystem and bullish, utility-driven messaging to build confidence and drive participation at mint.

Positioning & conviction-led narrative design

Positioned Cores as a conviction-driven asset by leveraging Abstract’s early ecosystem and bullish, utility-driven messaging to build confidence and drive participation at mint.

Strategic collaboration & presale execution

Managed all inbound and outbound partnerships end-to-end, alongside a curated presale designed to anchor demand and support liquidity on Abstract.

Strategic collaboration & presale execution

Managed all inbound and outbound partnerships end-to-end, alongside a curated presale designed to anchor demand and support liquidity on Abstract.

Strategic collaboration & presale execution

Managed all inbound and outbound partnerships end-to-end, alongside a curated presale designed to anchor demand and support liquidity on Abstract.

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