- NFT
- Go-to-Market
Confiction Labs
Overview
Confiction Labs is a gaming studio that partnered with ITK to transition its brand from Web2 to Web3 ahead of their genesis mint.
ITK completely overhauled Confiction’s messaging, narrative, and creative direction for a crypto-native audience, while activating a curated network of high-conviction influencers and collectors for their invite-only collection. In parallel, ITK engineered viral, distribution-led campaigns that converted attention into measurable engagement, funnelling users into Confiction’s ecosystem and building credible, long-term social traction.
Our Engagement
End-to-end Web3 brand transition
Led a full Web2-to-Web3 brand transition, resetting content strategy to a “less is more” approach that prioritised high-quality, intentional posts for a crypto-native audience.
Go-to-market & advisory
Provided ongoing advisory and a tailored GTM strategy to support a successful Web3 launch. Guided positioning, sequencing, and distribution to help establish a strong foundation within the crypto ecosystem.
Curated holder base & application funnel
Designed a curated holder base by combining invite-only participation with a public application to filter for high-quality, aligned individuals. Influencer activation and structured content reinforced credibility and awareness across the timeline.
Copywriting & content execution
Led and reviewed all written and visual content across Twitter, Medium, and web assets. Worked closely with Confiction’s art team to produce high-quality, crypto-native content optimised for clarity, engagement, and shareability.
Coverage
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