itk.digital | Web3 Growth and Marketing Agency

itk.digital

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itk.digital

Case Studies

Testimonials

Services

Team

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NFT

Go-to-Market

Confiction Labs

Overview

Confiction Labs is a gaming studio that partnered with ITK to transition its brand from Web2 to Web3 ahead of their genesis mint.

ITK completely overhauled Confiction’s messaging, narrative, and creative direction for a crypto-native audience, while activating a curated network of high-conviction influencers and collectors for their invite-only collection. In parallel, ITK engineered viral, distribution-led campaigns that converted attention into measurable engagement, funnelling users into Confiction’s ecosystem and building credible, long-term social traction.

Our Engagement

End-to-end Web3 brand transition

Led a full Web2-to-Web3 brand transition, resetting content strategy to a “less is more” approach that prioritised high-quality, intentional posts for a crypto-native audience.

End-to-end Web3 brand transition

Led a full Web2-to-Web3 brand transition, resetting content strategy to a “less is more” approach that prioritised high-quality, intentional posts for a crypto-native audience.

End-to-end Web3 brand transition

Led a full Web2-to-Web3 brand transition, resetting content strategy to a “less is more” approach that prioritised high-quality, intentional posts for a crypto-native audience.

Go-to-market & advisory

Provided ongoing advisory and a tailored GTM strategy to support a successful Web3 launch. Guided positioning, sequencing, and distribution to help establish a strong foundation within the crypto ecosystem.

Go-to-market & advisory

Curated holder base & application funnel

Designed a curated holder base by combining invite-only participation with a public application to filter for high-quality, aligned individuals. Influencer activation and structured content reinforced credibility and awareness across the timeline.

Curated holder base & application funnel

Copywriting & content execution

Led and reviewed all written and visual content across Twitter, Medium, and web assets. Worked closely with Confiction’s art team to produce high-quality, crypto-native content optimised for clarity, engagement, and shareability.

Copywriting & content execution

Coverage