- NFT
- Go-to-Market
- KOL
- Community
Kabu Friends
Overview
Kabu onboarded ITK in November 2024 to fully manage its Web3 operations, spanning end-to-end marketing, copywriting, partner communications, KOL campaigns, and strategic advisory.
As an IP-focused project launching on Abstract, timing was critical. ITK began marketing ahead of Abstract’s mainnet launch and strategically aligned Kabu’s rollout to capitalise on ecosystem-wide attention and momentum.
To position Kabu as a credible and promising IP within Web3, ITK guided the project’s creative and content direction — delivering high-quality, consistent messaging that resonated with a crypto-native audience while maintaining a clear, cohesive brand identity.
Our Engagement
End-to-end Web3 operations & GTM
Led Kabu’s full Web3 operations, designing a structured go-to-market plan with a detailed content calendar that defined messaging, intent, and timing across the launch lifecycle.
Content strategy & creative direction
Led content ideation and refinement while guiding creative standards across all assets. Provided NFT quality assurance through trait refinement and rarity feedback to ensure the collection met Web3 market expectations.
Advisory & market guidance
Advised on market sentiment, launch timing, pricing, and supply decisions to ensure alignment with current Web3 conditions.
Presale & launch operations
Fully managed Kabu’s NFT presale and supported end-to-end launch execution, ensuring smooth coordination, timing, and delivery.
Community management & engagement strategy
Sourced and structured community managers and moderators, while advising on engagement strategy to maintain high activity and momentum across Discord before, during, and after mint.
Developer & artist relations
Sourced and coordinated external developers for Kabu’s minting website and landing page. Connected the team with animation studios and artists to deliver high-quality trailers, pre-reveal animations, stickers, and GIFs.
Coverage
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