Kabu onboarded ITK in November 2024 to fully manage its Web3 operations, spanning end-to-end marketing, copywriting, partner communications, KOL campaigns, and strategic advisory.

As an IP-focused project launching on Abstract, timing was critical. ITK began marketing ahead of Abstract’s mainnet launch and strategically aligned Kabu’s rollout to capitalise on ecosystem-wide attention and momentum.

To position Kabu as a credible and promising IP within Web3, ITK guided the project’s creative and content direction — delivering high-quality, consistent messaging that resonated with a crypto-native audience while maintaining a clear, cohesive brand identity.