Token Launch
KOL
01
Scallop (eMoney) partnered with ITK to support both pre-TGE and post-TGE awareness through a high-quality, creator-led KOL campaign. The focus was on credibility and reach within key Asian Web3 markets, leveraging trusted creators aligned with Scallop's product and regulatory-focused positioning.
ITK managed and coordinated 40 KOLs across 40 posts, delivering 700k+ verified views at a CPM well below industry average — maintaining strong content quality throughout every launch phase.
02
Targeted KOL selection & management
Curated a group of high-quality KOLs with strong audience alignment, optimising for engagement and relevance while operating within a strict budget.
Strategic content coordination
Coordinated posting strategy across both KOLs and Emoney-owned channels to maximise visibility and reinforce messaging during key moments of the TGE.
Two-phase TGE activation
Executed a two-pronged campaign approach, with initial posts aligned to the TGE followed by secondary posts tied to a post-TGE deliverable, extending attention beyond launch day.
03
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