- Token Launch
- KOL
Scallop | E Money
Overview
Scallop (eMoney) partnered with ITK to support both pre-TGE and post-TGE awareness through a high-quality, creator-led KOL campaign. The focus was on credibility and reach within key Asian Web3 markets, leveraging trusted creators aligned with Scallop's product and regulatory-focused positioning. ITK managed and coordinated 40 KOLs across 40 posts, delivering 700k+ verified views at a CPM well below industry average — maintaining strong content quality throughout every launch phase.
Our Engagement
Targeted KOL selection & management
Curated a group of high-quality KOLs with strong audience alignment, optimising for engagement and relevance while operating within a strict budget.
Strategic content coordination
Coordinated posting strategy across both KOLs and Emoney-owned channels to maximise visibility and reinforce messaging during key moments of the TGE.
Two-phase TGE activation
Executed a two-pronged campaign approach, with initial posts aligned to the TGE followed by secondary posts tied to a post-TGE deliverable, extending attention beyond launch day.
Coverage
Explore Other Case Studies
View All
SolanaFunded
- Go-to-Market
- KOL
- Community
Full go-to-market execution for the world's first memecoin prop firm — built from zero. From brand and community setup to beta user acquisition, viral growth loops, product feedback cycles, and end-to-end KOL management.
Treehouse Finance
- Token Launch
- KOL
KOL campaign amplifying Treehouse’s TGE as they got listings on Coinbase, Upbit, and Binance. Focused on high-quality KOLs to drive awareness and engagement.
Artery Chain
- Layer 1
- Token Launch
- KOL
Supported the launch of Artery Chain’s platform through on-chain task campaigns, community collaborations, and KOL activations
Sugartown
- NFT
- Collabs
- Advisory
Launch campaign ran for a gaming NFT collection covering presale execution, 350+ community collaborations, and strategic advisory — resulting in a complete sell-out.
Let’s Build Something Together
Schedule a free strategy call and discover how we can drive your project forward.