- Go-to-Market
- KOL
- Community
SolanaFunded
Overview
Solana Funded engaged ITK to lead its full go-to-market strategy, delivering end-to-end growth across user acquisition, community building, and product positioning.
Launching from zero existing traction, ITK designed and executed a comprehensive GTM campaign spanning creator partnerships, content strategy, and performance-driven acquisition. The campaign generated 80,000+ verified product sign-ups while scaling Solana Funded's social presence from zero to a highly engaged, rapidly growing community.
In parallel, ITK worked closely with the core team on product feedback, UX insights, and market positioning — directly influencing onboarding flows, feature prioritisation, and retention mechanics.
The result was a high-conversion launch engine with strong early traction and a robust product-market feedback loop, positioning Solana Funded for sustained ecosystem growth and long-term adoption.
Our Engagement
Full Go-to-Market Strategy
Designed and executed a comprehensive GTM plan from scratch — covering positioning, messaging, channel strategy, and launch sequencing to drive awareness and adoption from day one.
Community Building & Retention
Built and scaled Discord and Telegram communities from zero, implementing engagement strategies, retention mechanisms, and growth loops to foster an active, high-conviction user base.
Viral Growth Engineering
Designed and deployed organic growth loops and referral mechanics that incentivised sharing, drove platform sign-ups, and compounded community growth without paid spend.
Social Media & Content Execution
Owned end-to-end social presence across X and beyond — handling copywriting, content ideation, creative direction, and day-to-day execution in close collaboration with the core team.
Creator & KOL Management
Sourced, onboarded, and managed a curated network of creators aligned with the Solana and memecoin trading community, driving targeted reach and high-quality user acquisition.
Product Feedback & QA
Embedded directly with the core team to provide structured product feedback, UX improvements, and bug identification — influencing onboarding flows, feature prioritisation, and platform stability ahead of launch.
Coverage
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