Go-to-Market

KOL

Community

SolanaFunded

SolanaFunded

Overview

Overview

01

Solana Funded engaged ITK to lead its full go-to-market strategy, delivering end-to-end growth across user acquisition, community building, and product positioning.

Launching from zero existing traction, ITK designed and executed a comprehensive GTM campaign spanning creator partnerships, content strategy, and performance-driven acquisition. The campaign generated 80,000+ verified product sign-ups while scaling Solana Funded's social presence from zero to a highly engaged, rapidly growing community.

In parallel, ITK worked closely with the core team on product feedback, UX insights, and market positioning — directly influencing onboarding flows, feature prioritisation, and retention mechanics.

The result was a high-conversion launch engine with strong early traction and a robust product-market feedback loop, positioning Solana Funded for sustained ecosystem growth and long-term adoption.

Our Engagement

Our Engagement

02

Full Go-to-Market Strategy

Designed and executed a comprehensive GTM plan from scratch — covering positioning, messaging, channel strategy, and launch sequencing to drive awareness and adoption from day one.

Full Go-to-Market Strategy

Designed and executed a comprehensive GTM plan from scratch — covering positioning, messaging, channel strategy, and launch sequencing to drive awareness and adoption from day one.

Full Go-to-Market Strategy

Designed and executed a comprehensive GTM plan from scratch — covering positioning, messaging, channel strategy, and launch sequencing to drive awareness and adoption from day one.

Community Building & Retention

Built and scaled Discord and Telegram communities from zero, implementing engagement strategies, retention mechanisms, and growth loops to foster an active, high-conviction user base.

Community Building & Retention

Built and scaled Discord and Telegram communities from zero, implementing engagement strategies, retention mechanisms, and growth loops to foster an active, high-conviction user base.

Community Building & Retention

Built and scaled Discord and Telegram communities from zero, implementing engagement strategies, retention mechanisms, and growth loops to foster an active, high-conviction user base.

Viral Growth Engineering

Designed and deployed organic growth loops and referral mechanics that incentivised sharing, drove platform sign-ups, and compounded community growth without paid spend.

Viral Growth Engineering

Designed and deployed organic growth loops and referral mechanics that incentivised sharing, drove platform sign-ups, and compounded community growth without paid spend.

Viral Growth Engineering

Designed and deployed organic growth loops and referral mechanics that incentivised sharing, drove platform sign-ups, and compounded community growth without paid spend.

Social Media & Content Execution

Owned end-to-end social presence across X and beyond — handling copywriting, content ideation, creative direction, and day-to-day execution in close collaboration with the core team.

Social Media & Content Execution

Owned end-to-end social presence across X and beyond — handling copywriting, content ideation, creative direction, and day-to-day execution in close collaboration with the core team.

Social Media & Content Execution

Owned end-to-end social presence across X and beyond — handling copywriting, content ideation, creative direction, and day-to-day execution in close collaboration with the core team.

Creator & KOL Management

Sourced, onboarded, and managed a curated network of creators aligned with the Solana and memecoin trading community, driving targeted reach and high-quality user acquisition.

Creator & KOL Management

Sourced, onboarded, and managed a curated network of creators aligned with the Solana and memecoin trading community, driving targeted reach and high-quality user acquisition.

Creator & KOL Management

Sourced, onboarded, and managed a curated network of creators aligned with the Solana and memecoin trading community, driving targeted reach and high-quality user acquisition.

Product Feedback & QA

Embedded directly with the core team to provide structured product feedback, UX improvements, and bug identification — influencing onboarding flows, feature prioritisation, and platform stability ahead of launch.

Product Feedback & QA

Embedded directly with the core team to provide structured product feedback, UX improvements, and bug identification — influencing onboarding flows, feature prioritisation, and platform stability ahead of launch.

Product Feedback & QA

Embedded directly with the core team to provide structured product feedback, UX improvements, and bug identification — influencing onboarding flows, feature prioritisation, and platform stability ahead of launch.

Coverage

Coverage

03

Key Results

Key Results

WAITLIST SIGNUPS

80K+

IMPRESSIONS

1.8M+

DISCORD MEMBERS

35K+

TELEGRAM SUBSCRIBERS

25K+

Services Provided

Services Provided

Launch Strategy

Launch Strategy

Community Management

Community Management

Copywriting

Copywriting

Advisory

Advisory

KOLs

KOLs

Narrative Refinement

Narrative Refinement

User Onboarding

User Onboarding

Content Creation

Content Creation

Build Like This?

Build Like This?

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Need similar growth strategies for your project? Let's discuss your requirements.

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