TL;DR
- ITK runs KOL campaigns across crypto, from infrastructure and DeFi to consumer apps, AI, iGaming and fintech, with a network of 1K+ KOLs and 50M+ cumulative reach.
- Our in-house tools track every KOL’s past campaigns with us, so we book proven performers and screen out botted accounts.
- We match KOLs to your audience, work closely with each one on their post, and make sure every take is different instead of one copy-paste blast.
- If you need speed, we can get a campaign live within 24 hours.
What we do
We plan, book and run KOL campaigns that send real users to your product. That covers:
- Strategy: which audiences you need, which KOLs reach them, and in what order.
- KOL selection: picked on audience fit, language and past performance with us, not follower count.
- Copy: every KOL writes in their own voice, and we work with each of them so no two posts say the same thing.
- Sequencing: waves that build a story from the problem, to the product, to the launch.
- Reporting: who posted, impressions, engagement and who performed best, plus sign-ups or sales wherever we can track them.
Our in-house tools
We’ve built our own tools to run KOL campaigns properly, because the usual approach of a spreadsheet and a Telegram group per KOL doesn’t scale.
- Performance history: we can see every KOL we’ve worked with, their campaigns with us and how they performed, so we book our best performers first.
- Bot screening: a lot of agencies book botted accounts. We check mutual followers and engagement ratios before anyone goes on a shortlist.
- Audience matching: KOLs who don’t match your demographic waste your budget, so we match on who their audience actually is.
- Drafting and review: KOLs draft in one place, we refine with them, and you can review and suggest changes before anything goes live, without a Telegram group for every KOL.
How a campaign runs
1. Strategy call: We learn the product, the launch date and the one number you need to move.
2. Plan and shortlist: You get a plan with the KOL shortlist, the timing and the budget split.
3. Briefing and drafts: Each KOL gets a brief with enough to work with and example hooks. We work closely with every one of them on their draft, so each post is a unique take, not a copy of the brief.
4. Main waves: We scale up around your launch moment, including regional waves where they make sense.
5. Report and next steps: We report results per campaign, keep the KOLs who performed and cut the ones who didn’t.
Need it fast? We can get a campaign live within 24 hours.
Who we work with
We work across every corner of crypto. Where we can share the work, the case study is linked.
- Infrastructure: L1s like Artery Chain, L2s and rollups, modular chains, oracles and bridges.
- DeFi: lending (Scallop), fixed income (Treehouse Finance), perp DEXs (Titan Exchange), DEXs and aggregators, prediction markets, staking and restaking, RWAs and stablecoins.
- Trading: prop trading and memecoins (SolanaFunded).
- Consumer crypto: NFTs (Sugartown, Bearish, Kabu Friends, Confiction Labs), Web3 gaming and SocialFi.
- AI and DePIN: AI agents and agent tokens, DePIN networks and node sales.
- Exchanges, wallets and tools: exchanges, wallets, launchpads and developer tools.
- iGaming: crypto casinos, sportsbooks and Web3 betting.
- Fintech: payments and crypto cards (E Money Network) and neobanks.
Our KOL network
We work with 1K+ KOLs with 50M+ cumulative reach, including traders, DeFi educators, alpha callers and KOLs in Asian markets.
We don’t blast the whole list. Each campaign uses the KOLs whose audience matches yours, and we lock good performers into longer deals so they get to know your product.
Results
- Treehouse Finance: a KOL campaign amplifying its TGE as it listed on Coinbase, Upbit and Binance. 1B+ FDV at launch, 300K+ impressions, with a focus on high-quality KOLs.
- Scallop: a KOL campaign supporting pre and post-TGE awareness across key Asian Web3 markets. 300M+ launch FDV and 700K impressions.
- Titan Exchange: a KOL campaign plus Discord alpha calls for a testnet launch. 150K+ waitlist sign-ups and 1.6M+ impressions.
- Artery Chain: KOL activations alongside onchain task campaigns. 200K+ users onboarded and 4M+ onchain transactions.
- SolanaFunded: KOLs as part of a full go-to-market. $1M MRR in the first month.
Why teams pick ITK
- Hands-on: we work closely with every KOL. It’s never just a brief and done.
- Embedded: we work in your channels, side by side with your team, and the people you meet are the people who do the work.
- Selective: we only take on projects we believe in, so KOLs trust what we bring them.
- Fair pricing: set by service, built around what you need and negotiable. Vault777’s founder said we delivered better results than agencies charging three times as much.
- Fast: a team across time zones, and campaigns live within 24 hours when you need it.
FAQ
Book a free strategy call
Tell us what you’re launching and when. Book a free strategy call.
Need a growth partner?
Book a free call and we’ll talk through your project and where to start.
